Since its introduction in 1948, the Morris Minor has always been used for its original purpose, as an everyday motor car. It has never been out of fashion, in spite of the many advances in technology that have taken place over the last fifty one years. Indeed, its simple reliable technology and structural durability have underpinned its appeal to motorists who are fed up with the increasing complexity of modern motor cars, their inevitable rapid financial depreciation and built in obsolescence.

The principal reason for the Morris Minors continuing success is that the designer, Sir Alec Issigonis (whose next car was the revolutionary Mini) came up with such an advanced car, that handling characteristics, light steering, structural safety and mechanical reliability are still more than acceptable for today’s motoring Its friendly and timeless shape is a design icon that has never needed to be changed for changes sake.