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The National Green Apple Award for Environmental Best Practice

Awarded on behalf of the Green Organisation to Charles Ware's Morris Minor Centre Ltd.

"A Morris Minor is logically the greenest car on the planet".

"In recognition of the part, they have played in improving global knowledge of environmental best practice by having their award-winning paper published in The International Green Book 2004"

Awarded at the House Of Commons, London on 6th November 2003 - The award was presented to Charles Ware by Patricia Hewitt Minister for Trade and Industry.

Our philosophy and practice of Durable Car Ownership over the last 30 years shows that by following our program a Morris Minor is cheaper to own and uses a fraction of the resources consumed during the life cycle of a modern car. A Morris Minor is logically the greenest car on the planet.

Go to our Durable Car Ownership page to read more about it. 

Running Costs:

Owning a durable car costs at least 30% less overall than running its modern equivalent.


Go to Julian Marshall's article in How Big Is Your Carbon Footprint in Minor Matters 2009 for more up to date information. He also has done a direct comparison with the modern Mini.-

Economic Benefits:

Our relationship with our joint Sri Lanka manufacturing company is very cost-effective and economically beneficial.


 In the assembly process, a durable car can be rebuilt by simple hands-on jigs, using very little non - human energy. The modern automated manufacturing process is dependent on the high use of energy and is continually re-inventing itself.


The components used in durable and modern cars use the same level of energy and resources in their initial production. But during the minimum 40 years life of a durable car, 3 or 4 modern cars will have been scrapped.


Modern automated electronic manufacturing is designed to reduce labour to a minimum, on the other hand, Durable systems create the use of skilled labour on a maximum scale. Labour intensive jobs in Durable manufacturing can be created on a huge scale, at low cost, because the skills used are manually intelligent and have been proven over the centuries. They give their workers pride and satisfaction in their jobs and skills, which is socially and economically desirable.

Sri Lanka:

Using the relative values of the pound and the rupee, a panel, which would normally take a few minutes to make on a modern press in the UK can be manually formed in Sri Lanka in four hours and still allows the part to be viable commercially in the UK, whilst creating well paid skilled jobs in Sri Lanka. These jobs do not threaten UK employment. The total annual production of our 15 workers could be stamped out by 2 to 3 people in the UK. The benefit to Sri Lanka's economy is that each skilled worker supports on average 10 - 15 dependents.

Financial depreciation

The speed of the financial depreciation cycle determines the useful economic life of a modern mass-produced car. The constant fashion-driven research and development programmes that automated production needs are so capital intensive than high volume production is vital to maintain manufacturers' profitability. For some years, real demand for new cars has been saturated, so in order to keep production levels as high as possible, the bottom end replacement market has been accelerated through a lethal combination of financial depreciation value engineering and fashion. Cars are now better made but value engineering (planned obsolescence) is still an essential part of the life span of a car. Why to make long-life components when the useful economic life of a car is 10 to 12 years and its value has fallen by 85%. A minor accident or component failure costing more than the value of the car leads to its junking. Fashion now dominates the marketing and manufacturing of cars and the constant updating of the latest model ensures that a relatively new model is undesirable in a very short time. The pressure on the consumer to constantly trade upwards is built into the process and the length of the car's life is as short as the market place will accept. The result of this throwaway philosophy is that the consumer is obliged to pay the high costs of financial depreciation, which over a lifetime of motoring is substantial. A house is durable and over the long term will always deliver a tax-free capital gain. Owning a modern car over a lifetime is a constant negative financial drain on its owner's tax paid income, in many cases, wiping out that capital gain usually achieved through home ownership.


Our industrial model, based on the continuing empirical history of the Morris Minor is of course transferable. A new durable car could be easily manufactured by a large company, at relatively low cost. We know, from our modest experiment, that a very large cross-section of motorists really wants to own a long term car, with known running costs. What could happen if industrial models like ours are properly considered, is that small durable production systems could be developed in parallel, to counter mass manufacturing's profligate use of energy and natural resources. Of course, in the near future, the likelihood of changing the direction of this juggernaut is nil. In the meantime, this throwaway culture is taking its toll on our environment.


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0117 3003 754 For the Parts department please phone 0117 3003 753