Where did the term Series III come from?
In 1984, Paul Skilliter (founder and editor of Practical Classics magazine) was the first motoring journalist to make a serious comparison between a standard Morris Minor and one fitted with our then new upgrades. To emphasise the radical way our new products transformed many aspects of the Minor, he enthusiastically christened them Series III (Paul Skilliter A Series III MInor).
His piece was followed by Autocar ("The Might WAH" shown right) and other major national newspapers, magazines and TV, all endorsing Paul Skilleter’s views.
Over the subsequent years, we have built not only very detailed upgrades but fitted and sold small individual upgrades from the menu.
It is interesting to note that the majority of owners are still happy to drive their cars with the original specification, a remarkable tribute to Sir Alec Issigonis, who designed the original chassis and suspension layouts over 50 years ago!
Anyone who has driven a Morris Minor (fitted with our suspension and braking system) knows that Alex Issigonis was incapable of conceiving a boring car!